SEARCH ENGINE OPTIMIZATION

SEO is the process of getting traffic from the "free" or "organic" listings on the search engines. Search engines such as Google or Bing dispay search results, ranked based on what the search engine considers most relevant to users. Your website needs to be found on the web, or else there's no point in building it. As a digital consultant who conducts SEO audits for major corporations for my day job, I know how to build websites that get found.

High SEO rankings are built on factors such as relevant content with appropriate keywords, proper URL structure, efficient navigation, proper tagging, linking, website speed and more. Being found on Google has nothing to do with how the website looks. When I build a website, each of these factors are incorporated. Recommendations are also made for actions that clients can take on their own or with my assistance to increase their presence across the web, and thus improve SEO ranking.